I'm a 24 year old graduate student studying political science at USF.
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Reblogged from explore-blog  446 notes

The less effort it takes to process a factual claim, the more accurate it seems. When we fluidly and frictionlessly absorb a piece of information, one that perhaps snaps neatly onto our existing belief structures, we are filled with a sense of comfort, familiarity, and trust. The information strikes us as credible, and we are more likely to affirm it – whether or not we should. By The science of truthiness, which also helps explain the psychology of why we have such a hard time changing our minds, also known as "the backfire effect."